Last updated: 1 July 2026 · Applies to: https://autodealer.claybroussard.com/
Broussard Auto Group LLC (“Broussard Auto Group”, “we”, “us”) respects your privacy. This policy explains what personal information we collect through this website and in our dealership, why we collect it, how long we keep it, who we share it with, and what rights you have. It applies to all visitors to this website and to customers of our Denver location.
1. Who we are
The data controller responsible for the personal information described here is Broussard Auto Group LLC, an independent motor vehicle dealership located at 200 East 7th Avenue, Denver, Colorado 80203, United States. The business is owned and operated by David Williams, who is also the point of contact for privacy matters and can be reached at David@autodealer.claybroussard.com or +1 (469) 916-9350.
2. Information we collect
We collect only the information we need to answer your enquiry, prepare a transaction, or meet a legal obligation.
Information you give us directly
- Contact details — name, email address, telephone number and, where relevant, postal address.
- Enquiry content — the vehicle you are interested in, budget, trade-in details and any message you write to us.
- Transaction information — purchase, trade-in and service records, including vehicle identification numbers.
- Credit application information — where you ask us to submit a finance application, this may include date of birth, Social Security Number, employment and income details, and residence history. This category is collected on paper or through a secure lender portal in the dealership, never through this website.
- Identification documents — driver’s licence and proof of address, as required by state law for a vehicle sale.
Information collected automatically
- Technical data — IP address, browser type and version, device type, operating system, screen size and referring page.
- Usage data — pages viewed, time on page, links clicked and general navigation patterns.
- Cookie data — as described in our Cookie Policy.
We do not knowingly collect information from children under the age of 16, and this website is not directed at children.
3. How we use your information
We process personal information for the following purposes only:
- To respond to enquiries, arrange test drives and provide vehicle quotations.
- To prepare, complete and record a vehicle sale, trade-in or service transaction.
- To submit a credit application to lenders where you have specifically authorised us to do so.
- To title and register a vehicle with the Colorado Division of Motor Vehicles.
- To provide after-sales support, service reminders and safety recall notifications.
- To operate, secure and improve this website and understand which content is useful.
- To measure the effectiveness of our advertising, where you have consented to advertising cookies.
- To comply with tax, consumer protection, anti-money-laundering and motor vehicle dealer record-keeping obligations.
We do not sell personal information, and we do not share it with third parties for their own independent marketing purposes.
4. Legal bases for processing
Where data protection law requires us to identify a legal basis, we rely on the following:
- Performance of a contract — to complete a purchase, trade-in or service you have requested.
- Consent — for optional analytics and advertising cookies, marketing emails, and credit application submissions.
- Legitimate interests — to run and secure our business, prevent fraud, and respond to enquiries.
- Legal obligation — to keep records required of licensed motor vehicle dealers and to satisfy tax authorities.
5. Who we share information with
We share personal information only where it is necessary, and only with recipients bound by confidentiality obligations:
- Finance companies and credit unions — where you have authorised a credit application.
- Vehicle history and title providers — to obtain and verify vehicle records.
- Government bodies — the Colorado Division of Motor Vehicles, tax authorities, and law enforcement where legally required.
- Insurance providers — where you ask us to coordinate cover at delivery.
- Service providers — our website host, email provider, analytics provider and, where consented, advertising platforms including Microsoft Advertising and Google. These providers act on our instructions.
- Professional advisers — accountants and legal counsel, subject to professional confidentiality.
If our business were ever sold or reorganised, customer records could transfer to the acquiring entity, which would remain bound by this policy until it notified you of any change.
6. International transfers
We are a United States business and personal information is primarily stored in the United States. Some of our service providers may process data in other jurisdictions. Where information about a visitor located in the European Economic Area or the United Kingdom is transferred outside those regions, we rely on Standard Contractual Clauses or an equivalent recognised transfer mechanism offered by the provider.
7. How long we keep information
- Website enquiries that do not lead to a transaction — 24 months from last contact.
- Sale, trade-in and finance records — a minimum of 7 years, as required for licensed dealers and tax purposes.
- Service and repair records — 7 years, so that we can support warranty and safety questions.
- Marketing consents and opt-outs — retained for as long as necessary to honour your preference.
- Website analytics — typically 14 months in aggregated form.
When a retention period expires, records are securely deleted or shredded.
8. Your rights and choices
Depending on where you live, you may have some or all of the following rights:
- Request a copy of the personal information we hold about you.
- Ask us to correct information that is inaccurate or incomplete.
- Ask us to delete information we no longer have a lawful reason to keep.
- Object to or restrict certain processing, including direct marketing.
- Withdraw consent at any time, without affecting processing already carried out.
- Request portability of information you provided to us in a machine-readable format.
- Be free from discrimination for exercising any of these rights.
Colorado residents: the Colorado Privacy Act gives you the rights of access, correction, deletion, portability and opt-out of targeted advertising or the sale of personal data. We do not sell personal data. To opt out of targeted advertising, select “Essential only” in our cookie banner or use the Cookie Preferences link in the footer.
To exercise any right, email David@autodealer.claybroussard.com with the subject line “Privacy Request”. We will verify your identity and respond within 45 days, extendable once where the request is complex. There is no charge for a reasonable request.
9. Security
We maintain administrative, technical and physical safeguards appropriate to the sensitivity of the information we hold. These include TLS encryption on this website, access controls limiting customer files to staff who need them, locked physical storage for signed documents, and secure destruction at the end of the retention period. No system is perfectly secure, and we encourage you never to send sensitive identifiers such as a Social Security Number by ordinary email.
10. Third-party links and advertising
This website links to external sites including mapping services and, where relevant, lender pages. We are not responsible for the privacy practices of those sites and recommend reading their policies. Where you consent to advertising cookies, platforms such as Microsoft Advertising and Google Ads may use them to measure campaign performance and show relevant advertisements. You can manage those preferences through the platform’s own settings as well as through our cookie banner.
11. Changes to this policy
We review this policy at least annually and update it whenever our practices change. The revision date at the top of the page always reflects the current version. Material changes will be announced with a notice on the home page for at least 30 days.
Contacting us about this document
Questions, requests or complaints regarding this policy should be addressed to the owner:
- AttentionDavid Williams, Owner
- CompanyBroussard Auto Group LLC
- Address200 East 7th Avenue, Denver, Colorado 80203, USA
- EmailDavid@autodealer.claybroussard.com
- Telephone+1 (469) 916-9350